Barossa Australia
Barossa is Australia’s most iconic wine region. It is made up of Barossa Valley and Eden Valley, with visitors exploring the adjacent Light Country region to the West.
Established in 2022, Barossa Australia is the association that represents three key sectors to the Barossan way of life, it’s economy, communities and its globally recognised brand. Grape-growers, winemakers and tourism operators are joined collectively by Barossa Australia to achieve a thriving and sustainable icon of wine, food and tourism for the region.
With over 1,000 contributors, a vibrant and diverse board, industry-led committees and passionate staff – Barossa Australia is a progressive, determined and respected association across Australia and internationally.
Barossa Australia's role
Brand Barossa
We enhance and uphold the brand that represents our region so that it sits alongside the world’s best regional brands. We seek to expand its sphere of influence to drive preference for, connection with and ongoing advocacy for our products and our region.
Driving demand
We act on behalf of Barossa so that its products and services are sought after across the world. We engage and inspire customers and consumers in compelling and interesting ways to achieve sustained growth and market share.
Intelligence & capability
Our goal is that Barossan’s are well informed, capable and resilient. We do this by being a progressive organisation and experts in our sectors. We prioritise and invest in high quality information and data that is shared with the region and our members.
Regional leadership
Barossa Australia is a trusted and respected voice that leads and advocates on behalf of the region. We have a clear understanding of regional needs and areas of importance. We work alongside key stakeholders for the benefit of the region.
Team
Barossa Australia Board
- Kevin Scarce – The Honourable Kevin Scarce AC CSC
- Scott Hazeldine – CEO Barossa Australia
- Stefan Jury – Principal Jones Harley Toole Lawyers
- Marc Allgrove – Evans & Ayers
- Jon Durdin – Managing Director Seppeltsfield Road Distillers
- Will Holmes – Woodbridge Farms
- John Lienert – Director, Proprietor, Viticulturist Lienert Vineyard & Jack West Wines
- Courtney Ribbons – Supply Chain Operations Manager Pernod Ricard
- Amelia Nolan – Managing Director Alkina Wine Estates
- Geraldine Frater-Wyeth – Founder, Owner & Director Le Mas Barossa
Committees
Grape Committee
- Brad Currie – Vineyard Manager Food & Beverage Australia (FABAL)
- Evan Gobell – Proprietor, Viticulturist Stonewell Cottages & Vineyards
- Trent Burge – Grant Burge
- Jack Scholz – Viticulturist, Winemaker The Willows Vineyard
- Paul Thomas – Finance & Administration Manager Dimchurch Vineyards
- Julie Ashmead – Winemaker Elderton Wines
- Darren Westlake – Proprietor, Viticulturist Westlake Vineyards
Carol Riebke - John Lienert – Director, Proprietor, Viticulturist Lienert Vineyard & Jack West Wines
- Adrian Hoffmann – x WGCSA by invitation
- Nicki Robins – Viticultural Development Manager Barossa Australia
Wine Committee
- Courtney Ribbons – Supply Chain Operations Manager Pernod Ricard Winemakers
- Matt McCulloch – Managing Director Langmeil Winery
- Ben Welland – Owner Welland Wines
- Belinda Hughes – Winemaker Rieslingfreak
- Lauren Mudge – Head of National Sales and Marketing
- Jean McIntyre – Project Manager Wine Innovation Pernod Ricard
- Tim Pelquest-Hunt – Chief Winemaker Orlando
- Mitch McKenzie – Head of Direct Business Chateau Tanunda
- Andrew Cockram – Winemaker Peter Lehmann Wines
- Scott Hazeldine – CEO Barossa Australia
Tourism Committee
- Bridgette Hasting – General Manager Barossa Helicopters
- Chad Elson – CEO Gibson Wines
- Jenny O’Brien – Owner Barossa Wellness
- Lisa Anderson – Manager Tourism Hospitality Hill-Smith Family Estates
- Michael Krueger – General Manager Barossa Weintal
- Tony Tscharke – Owner Barossa Unique Tours
- Zoe Wilde – Precinct Manager JCVC and St Hugo
- Pippa Merritt – Marketing Manager Burge Family Wine Estates
- Luke Willis – Direct to Consumer Manager Two Hands Wines
- Ben Patten – Head of Destination Barossa Australia
Contact us
Barossa Australia
The Barossa Cellar
991 Stockwell Road
Vine Vale
SA 5352
+61 8 8563 0650
[email protected]
Postal address
PO Box 420
Tanunda
SA 5352
Thank you to our valued sponsors
